With only two weeks until the Royal wedding it is hard to get through the day, let alone hour without hearing or seeing something to do with the event. Just this morning I was up for twenty minutes before hearing something about the Royal wedding.
From watching television, listening to the radio or just walking down the street businesses are cashing in on the Royal wedding. Advertising and Public Relations teams have gone crazy promoting their brand with the association of the event.
Morrison’s is just one example of a company endorsing the Royal Wedding, emphasising its British products with a famous British cricket player. The end shot of the advert being British flags and the tag line ‘Lets celebrate‘.
PR companies have also taken advantage of the Royal Wedding, ‘within minutes of the announcement that Prince William and Kate Middleton were engaged to be married, PR companies across the country leapt into action by using the engagement to publicise their travel clients’ (Telegraph).
The most obvious PR companies using the Royal wedding to promote is the travel industry. ‘Travel PRs have gone into overdrive. VisitBritain had an instant royal wedding itinerary ready, aimed principally at US visitors’ (Guardian).
PR is very much based around the idea of positive association and with the Royal Wedding being one of the biggest British events of the year, PR companies are cashing in on the benefits of such an event.