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Four things I learnt this week from reading PR blogs April 28, 2011

Filed under: Uncategorized — hannahdcollins @ 2:18 pm

There are many things to learn from reading other people’s blog; the layout, content and structure are all important and can make or break a blog. Here are some hints and tips to make the most out of a blog:

Keep the structure clear with a range of sentences and paragraphs making it simple and easy to read. This is important as readers tend to switch off after three or four paragraphs, so it can help both the writer and the reader of the blog.

Content is another important feature of blogs, the more relevant the blog the more comments the blog shall receive. This shows people are interested and can help on feedback to make your next blog even better.

Keeping in touch with your blog is also important, when people comment on your blog, especially with questions answer them. This is a good way to connect to people interested in what you write and create a following.

Foursquare has been a topic widely blogged about and I have learnt the positive and negatives of such social media. The obvious benefits are for companies. However, security risks are high.


NHS and social media April 20, 2011

Filed under: Uncategorized — hannahdcollins @ 7:13 pm

Social Networking in the NHS is a fairly new way of communicating to the public. During my week working with NHS Dudley, I was interested in finding out how different organisations use social media.

NHS Dudley first tried social networking sites such as Twitter and FaceBook in June July 2009; however after two months of using such sites they found that they weren’t as effective as communicating with their audience as first thought. This was due to a number of reasons but mainly not having anything specific to talk about about and therefore not creating a following.

Despite their first try not being successful, once NHS Dudley had a specific campaign they gave it a second chance. The NHS ‘Think Pharmacy’ campaign although not having any overall PR campaign, and therefore seen as risky, has shown to be successful.

In only three weeks the campaign has grown massively, by using Twitter and FaceBook word has spread and targeted the target audience, being teenagers.  The rap video to go along with the campaign was posted on Twitter and soon after a natural PR strategy took place with a number of nationwide newspapers reported on the campaign. This emphasising that social media is a great tool for PR and one that should be taken advantage of.

With such success it shows that social networking really is the way forward. Despite being seen as a risky strategy at fist due to having no overall PR strategy a natural course of PR has happened, this being a common use of social networking sites.

Altogether I found my week working at NHS Dudley very interesting, in the communications office a number of mediums are used to communicate with their audience, from letters, telephone calls to social media. This just shows that although social media seems like the way forward other media outlets are sometimes more useful depending on the message and audience.




The Royal Wedding: A PR Tool April 19, 2011

Filed under: Uncategorized — hannahdcollins @ 5:31 pm

With only two weeks until the Royal wedding it is hard to get through the day, let alone hour without hearing or seeing something to do with the event. Just this morning I was up for twenty minutes before hearing something about the Royal wedding.

From watching television, listening to the radio or just walking down the street businesses are cashing in on the Royal wedding. Advertising and Public Relations teams have gone crazy promoting their brand with the association of the event.

Morrison’s is just one example of a company endorsing the Royal Wedding, emphasising its British products with a famous British cricket player. The end shot of the advert being British flags and the tag line ‘Lets celebrate‘.

PR companies have also taken advantage of the Royal Wedding, ‘within minutes of the announcement that Prince William and Kate Middleton were engaged to be married, PR companies across the country leapt into action by using the engagement to publicise their travel clients’ (Telegraph).

The most obvious PR companies using the Royal wedding to promote is the travel industry. ‘Travel PRs have gone into overdrive. VisitBritain had an instant royal wedding itinerary ready, aimed principally at US visitors’ (Guardian).

PR is very much based around the idea of positive association and with the Royal Wedding being one of the biggest British events of the year, PR companies are cashing in on the benefits of such an event.